Today we’re going over the most common mistakes people make when selling their homes. Don’t be THAT guy!
Setting the Scene for Common Mistakes when Selling
Picture this. You just got a tremendous opportunity to move someplace tropical but you only have a limited amount of time to get there. You need to sell your home fast and for top dollar, there is no room for error! Well, these are the mistakes you need to avoid to get it done right the first time!
Overlook Professional Marketing
From brochures to single property websites, everything needs to be coherent with your property’s brand. If your home is a luxury property, you need luxury level marketing pieces and global exposure. Make sure you get a professional real estate photographer – typical photographers are going to be out of their element. Look at their portfolio to decide if they know how to show off your home properly.
Overlook Curb Appeal
Inside and out, your home needs to be inviting to potential buyers. Get rid of strong odors (good or bad), make sure the home is spotless, and make sure you highlight the best features while minimizing the flaws. The hardest thing to realize is that the way you use a room might not be the best way to show it for buyers. For example, a music room full of instruments would only appeal to those with instruments. Staging it as an office or study would appeal to all buyers because they can see an extra room for their keyword THEIR stuff.
Price Your Home Above the Market
Every seller thinks their home is the best, because they take pride in their things and their way of life. However, the seller or the agent don’t set the price, the market does. Buyers are not willing to overpay for a home they think is overpriced. This is more than buyers wanting to get a deal, they don’t want to be taken advantage of. No matter how good the market is, the data always shows that homes pricing above the market linger on the market and end up taking a lower price than those who price in line with the market. Many agents will tell homeowners a price above the market to “buy” the listing and then ask for price reductions when the home doesn’t move. You should avoid these agents.
Summary of the Common Mistakes when Selling Your Home
So there you have it, the top 3 mistakes people make when selling their home. Consider professional marketing, pay attention to curb appeal, and price your home in line with the market. Making one of more of these mistakes will cost you thousands of dollars. This is your warning! Now go out and make it extraordinary!
If you need assistance creating a plan to sell your home, we offer a FREE, no obligation consultation. Contact us HERE for more details.