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Essential Errors Sellers are Making in this Market

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It’s a crazy sellers market, So let me ask you a question……….does that mean that we as agents should just sell homes right away and use mediocre outdated marketing techniques?


It can cost you thousands if you make that mistake.

So You’re thinking about selling your home, well you’ve got to see this. Or maybe you know someone who has mentioned selling their Lewis County home in Centralia, WA 98532 or Chehalis WA 98532?

Hi everyone, Eren Millam w/ Premiere Property Group, LLC.

I want to talk about a few essential errors I see most sellers making that result in much lower profit margins and doesn’t allow them to maximize the amount of money that they make when selling their home. I know I know it can be so stressful, who do you trust and who should you listen to.

Well, after assisting hundreds of Lewis County residents just like you, I totally get it. So let me be your guide. The most crucial element when selling your home is ensuring it gets maximum exposure. We need to make sure that we expose your house through digital marketing to the masses, not just the few.

Most Likely you’re actually watching this video (this is the script I used for the video) through a detailed target market ad, where I’m actually pixeling you and making sure that I’m exposing you to it and that you’re seeing it. Think about the last time you googled something, and then all of the sudden everywhere you went online, that thing kept following you and showing up all over your feed.

Well, that’s sorta what I do when buyers exhibit certain behavior, you see if you just take Facebook for example, Facebook’s algorithm can match their behavior to other people in the past who bought, and then tag them as an audience that may want to want to buy, and then VOILA, I can start to follow them and put the homes I’m selling in front of them online. It’s ingenious and actually pretty scary if you think about it.

I guess you can kinda call me a certified “stalker”, but not the creepy kind, the kind that gets you massive exposure for your home when you’re selling. It’s all done through a detailed digital marketing strategy that’s taken so much time, effort, energy to learn, navigate and specialize in, and YES………. this is important even in a strong sellers market like we are seeing today.

I mean ask yourself this question, if by potentially taking an offer too soon, or not exposing your home to every buyer possible could end up costing you ten thousand or fifteen thousand dollars, wouldn’t it make sense to make sure you exposed it to everyone!!

Yes, of course it would.

That would be the difference of one of your kids’ college or paying off that lingering credit card. So, we both agree, exposure is everything.

We’re actually averaging thousands of views on every video that we produce on all of our listings. Now that’s a lot of views, just imagine how many open houses I’d have to do to get that type of exposure. Not to mention, with everything we have going on, you don’t want unqualified people walking through your home touching your stuff.

And here’s the crazy thing, according to the National Association of Realtors 67% of buyers will actually walk through a home that they see online. So imagine the power of having hundreds of hours of view time from buyers who are potentially buying and getting thousands and thousands of views. It’s powerful isn’t it. So, exposure is everything. There’s so much more to consider when selling, yes even in a sellers market, you still want to do anything and everything you can to maximize your investment.

Eren Millam w/ Premiere Property Group, LLC here and please reach out to us so we can guide you through the sale from when the sign goes in your lawn, from where we expose your home to thousands of people all the way until we hand over the keys to the new buyer and help place you into your new home. We are here to help you, looking forward to hearing from you and as always, make it an extraordinary day.

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